RJDJ on what Record labels should learn from software developers

Although this is a brief piece, there are a few interesting comments and ideas in it, hence sharing it with you.

Via Wired.

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4 comments:

Anonymous said...

I agree with some of the sentiments, but "We don't do apps. We craft sonic experiences" has got to be one of the most pretentious hipster phrases I've ever heard.

Also I'd dispute the notion that software isn't destructive, it's just that few people want to hear from the startups that didn't make it (which is actually far more of the usual case). It is probably true that the industry in its entirety is more robust than the music industry though.

Sebastian Dittmann (Audanika) said...

It might sound like a hipster phrase but crafting sonic experiences is exactly what the RJDJ guys do.
The ported PD to iOS and are using it in apps to create a sonic experience that differs depending on where you fire up the app, at which time and what the surrounding world sounds like at that moment.

Just because we're bombarded with pretentious hipster terms doesn't mean that sometimes they actually describe reality appropriately.

Anonymous said...

WADR, I like RJDJ and the inception app, but maybe my tolerance for marketing jargon is lower than yours.

Maybe part of what bugs me is that these terminology are used as a tool for trying to differentiate when I'd rather see the product stand on its own. And technically speaking, all music apps are sonic experiences of some sort (I know they mean something different - environmentally responsive blah blah blah - I'm just pointing out the absurdity of the term).

It's also an implicit putdown of other apps - is nanostudio (or soundprism for that matter) somehow less important because it doesn't fall into their made-up revolutionary category name?

This reminds me of how musicians labeled IDM often hated the term because it implies that other electronic music is stupid.

RJDJ is an app that does cool things with the mic input. It's fun. That should be enough.

Anonymous said...

(okay it does more than use the mic input - it uses other signals available to ios devices, but that doesn't really change the point of the argument).